As the founder of Mr Nice Weird 🫠, I'm often asked about our approach to marketing and how we differentiate ourselves in the industry. The answer is simple: we create and drive culture.
We don't just follow the latest trends or regurgitate what's already out there. Instead, we aim to be the ones driving the conversation and shaping what's to come. And we do this by staying ahead of the curve, anticipating what's next, and partnering with the right people to bring it to life.
At Mr Nice Weird 🫠, we believe that marketing is about more than just selling products or services. It's about creating a sense of community, sparking conversations, and inspiring people to take action. And that's exactly what we aim to do with every campaign we create.
Our approach is rooted in understanding our target audience, what drives them, and what they care about. We know that our audience isn't just looking to be sold to – they want to feel like they're a part of something bigger. And that's why we create campaigns that speak to them on a deeper level, that tap into their passions, and that invite them to be a part of the conversation.
We're not just marketers, we're cultural architects. We believe in the power of creativity to drive change, and we're not afraid to take risks and push boundaries to make it happen. From video advertising to experiential marketing, we're always exploring new ways to create meaningful connections with our audience.
At the end of the day, our goal at Mr Nice Weird 🫠 is to create campaigns that people remember, that inspire them to take action, and that ultimately drive results for our clients. We believe that marketing is about more than just numbers – it's about creating a lasting impact and making a difference in the world. And that's exactly what we aim to do with every campaign we create.
CASE STUDY
DRAG BOWL
Drag Bowl
The goal of the event was to put a spin on gameday and create a VIP drag brunch followed by a “big game” viewing party featuring appearances and performances by iconic reality stars from Ru Pauls's Drag Race & Bravo's Real Housewives. This case study outlines the strategies & tactics that were implemented to successfully execute the event and generate excitement among the target audience.
Event Overview:
DRAG BOWL was held on Sunday, February 13th, 2022, from 12:00 PM to 9:00 PM at the Hotel Erwin Rooftop in Venice, CA. The event included a brunch, football game noms, and open bar provided by DIRECTV. Attendees also received a gift bag curated specifically for the event, as well as a year of free DIRECTV STREAM.
The highlight of the event was the drag queen performances, featuring top-tier reality talent such as Sonja Morgan from Real Housewives of New York City, Noellea Bergerner from Real Housewives of Orange County, and Ashley Boalch Darby from Real Housewives of Potomac. The event also featured current contestants from RuPaul’s Drag Race: UK vs. The World and RuPaul’s Drag Race: Season 14, Mo Heart and Kerri Colby, respectively. Additionally, the event featured trans activist and icon Aurora Sexton.
Marketing Strategy:
DRAG BOWL was marketed to entertainment audiences through a variety of strategies and tactics. Content was posted in real-time from the event and banked for future use, and distributed across talent, lifestyle influencers, and brand channels. Potential press interest and hits were also generated from E! News, Daily Mail, People.com, and more.
The event & content leveraged popularity of reality television stars and the growing interest in drag culture to create a unique and memorable event. By hosting the event during the Super Bowl the aim was to take advantage of the sports-saturated local market to engage entertainment audiences.
Results:
DRAG BOWL was a huge success, with over 200 attendees and positive feedback from both attendees and online audiences. The event generated significant social media buzz and was covered by multiple entertainment media outlets. The content produced from the event was also leveraged in future marketing efforts, further increasing its impact.
Conclusion:
Through the DRAG BOWL event, DIRECTV successfully engaged entertainment audiences by creating a unique and memorable experience. By leveraging the popularity of reality television stars and the growing interest in drag culture, DIRECTV was able to generate significant buzz and positive feedback from attendees and online viewers. The event was a great example of how brands can tap into cultural trends and create experiences that resonate with their target audiences.