As the vibrant hues of Pride Month approach, it's a time for reflection on our journey so far and the path that still lies ahead. Despite significant progress, we find ourselves at a pivotal juncture – the balance between performative activism and authentic allyship. Today, being pro-LGBTQ+ requires more than passive support for the community; it demands a continuous and unwavering stand against queerphobia.
Queerphobia
A recent controversy involving Anheuser-Busch highlighted the urgency of this matter. The company offered differing responses to the backlash faced by Lady Gaga and transgender influencer Dylan Mulvaney, sending a damaging message: it's acceptable to extend support to the LGBTQ+ community when it's convenient and retreat when adversity arises. In this case, the community struck back, with gay bars in Chicago removing Anheuser-Busch products.
However, there are shining examples of brands that have embraced the true spirit of allyship. Take The North Face, for instance, who recently launched their "Summer of Pride" campaign featuring a drag queen #PattieGonia as their spokesperson. They have faced right-wing backlash and calls for boycotts, but they have stood strong, defending their campaign and affirming their commitment to creating a welcoming and equitable space for all.
In a world where performative gestures can overshadow genuine support, it is refreshing to see brands like The North Face taking a bold stand against queerphobia. Their actions speak volumes about the values they uphold and the inclusivity they strive for. They show us that allyship goes beyond mere symbolism; it requires consistent action and unwavering support.
As a proud gay man, the founder of Mr Nice Weird, and a fierce advocate for the LGBTQ+ community and marginalized groups more broadly, these issues hit close to home.
I’ve dedicated my career to helping brands authentically align their actions with shifting consumer values, while balancing the delicate act of being an openly gay man in the corporate world. My journey has been marked by personal & professional experiences of discrimination.
I've faced skepticism and bias, with my orientation questioned over my competence. I've had instances where I had to soften my support for the LGBTQ+ community, fearing retaliation or professional backlash.
Navigating the tightrope between advocating for what's right and maintaining professional standing has been precarious.
The challenges I face as an LGBTQ+ professional reflect the broader societal struggle for acceptance and equality. The battle is far from over, requiring more from all of us, particularly brands with their immense influence and reach.
Retired Alabama state senator Hank Sanders wisely said,
"We ought to never confuse symbolism with history. Symbolism is somebody’s idea about a response to what happened. Not what happened."
This Pride Month, it's time to demand more than symbolism, more than rainbow logos, more than transient initiatives. We need brands to embody the spirit of Pride all year - standing firm against queerphobia, advocating for equal rights, supporting LGBTQ+ charities, and backing their LGBTQ+ employees.
Brands' actions and inactions play a significant role in shaping societal perceptions. When they retract support amidst adversity, they indirectly endorse damaging stereotypes that continue to afflict our community. It is our collective responsibility to hold brands accountable, urging them to move beyond symbolic gestures to drive tangible, meaningful change.
In the memorable words of Harvey Milk,
"Rights are won only by those who make their voices heard."
We must use our voices to champion our cause, to rally against queerphobia, and to ensure brands are held accountable.
This #PrideMonth, let's demand more than symbolic #allyship from the brands we support. We are here, we are visible, and we deserve respect, recognition, and equality not just during Pride Month but all year round. Let’s raise our collective voices against queerphobia and make it clear that we anticipate and deserve consistent, genuine allyship.
Our quest for a future where everyone is seen, respected, and valued continues. Our battle against queerphobia is far from over, but together, we can continue to advocate for a more inclusive and accepting world. Our collective strength can effect the change we aspire to see, not only during Pride Month but beyond.
Take action:
supporting organizations like Lost-n-Found Youth, an Atlanta-based nonprofit that aids homeless LGBTQ+ youth that I've supported for many years. They've curated an Amazon wishlist of items that can directly help these youths in need. Or go buy something from The North Face Pride Collection. This Pride Month, I encourage you to go beyond passive support and make a real impact by purchasing something from their list. Let's turn allyship into action.
Intro: Embracing Authenticity and Diversity in Pride Month & Beyond
Part 1: Standing Against Queerphobia
Part 2: Equal rights & acceptance year-round, not just in Pride Month
Part 3: Fostering Inclusivity and Acceptance in the Workplace
Part 4: Supporting the T in LGBTQ+