Fractal Impact

Don't A-I Me!

Having successfully fast-tracked the development and launch of multiple businesses with the help and integration of Artificial Intelligence (AI), I have gained invaluable insights and real-world lessons through the mistakes and triumphs that come with navigating a field that's evolving faster than agencies can pump out newsletter updates. Granted I  was able to spend the last 6 or so months jumping AI-assisted down a rabbit hole of generative AI and machine learning.  Adaptation is key, as failing to keep pace with AI-powered technologies will lead to being left behind. AI is not just the future; it is an integral part of our present. From personalized product recommendations to voice-controlled personal assistants, AI is interwoven into our daily lives. Integrating AI into your business is not a choice but a necessity for survival in this digital age. Stay ahead by embracing it and constantly adapting to the ever-changing landscape of technology.

1. AI Integration is Team-Building
Think of embracing AI as bringing a new member into your team.

AI, subject to onboarding: Just like a new employee, AI too needs acclimatization, guidance, and a well-defined role to truly contribute to the team.

Directions for AI: Ensuring that AI has a clear "job description" allows it to perform tasks more efficiently and accurately.

Evaluating AI's performances: Similar to performance reviews for an employee, auditing your AI solution's efficiency must be a regular task. This allocation helps to maintain its alignment with your business's strategic objectives.

2. AI Been Here, UR Just Noticing
Unfamiliar but not fresh, AI has silently been developing a presence:


AI isn't a brand-new addition to the technology sphere. Its recent surge in popularity and application is due to tremendous improvements in computational power and data availability.

The knowledge of AI consistently serving in the background should enhance your trust in merging its capabilities into your business. Remember, it's a seasoned concept crafted through years of meticulous research and development.

3. March with AI or UR Behind
Adapt to the AI-powered era or prepare to feel outdated:

The relentless forward march of today's digital age doesn't give room for those reluctant to keep pace. Evolve or be left behind. If not, expect to find yourself in a predicament analog to renting a DVD from the last lone Blockbuster, or venting to Geoffrey the Giraffe about the U2 album that sneaked its way onto your iPod.

Embracing recent trends and technologies like AI is the only way to stay competitive and current in this fast-paced world. AI doesn't just represent the future; it's a core ingredient of our present too. This technology is interwoven into our day-to-day life, from suggesting a product on our favorite e-commerce site to activating voice-controlled personal assistants. Therefore, integrating AI into your business is less a choice and more a necessity for survival. Treat AI as a valuable team member and continually adapt to stay ahead in this breakneck world. That's your key to the future.

About the author

Nick Bianchi

Nick believes in the power of unconventional thinking and bringing something new and fresh to the table. By embracing both the "nice" and "weird" connections, Nick and his network strive to create stronger relationships and innovative solutions.