At Mr Nice Weird 🫠, we often talk about the power of Fractal Impact—the idea that small, intentional interactions can lead to larger, transformative changes. One of the projects we’re most proud to support is 'A Black Executive Perspective', hosted by Tony Franklin, known as Tony Tidbit. Recently recognized as a finalist for the Signal Awards, this podcast embodies the essence of Fractal Impact—making an impact through genuine, thought-provoking conversations on diversity, leadership, and corporate culture.
Whether you’re an advocate for diversity and inclusion or just starting to explore these issues, 'A Black Executive Perspective' is a podcast for everyone. It’s not just for those who agree with its viewpoints; it’s a gateway to broader understanding and meaningful conversations for people from all walks of life. Tony tackles complex topics around race and diversity in the workplace with rare nuance and depth, creating a space where true empathy and understanding can flourish.
Fractal Impact teaches us that every interaction, no matter how small, can influence broader systems—and that's exactly what Tony's work is doing. His podcast doesn’t simply highlight the experiences of Black professionals in business; it invites every listener to reflect on their own role within these dynamics, regardless of their starting point.
One of the standout qualities of Tony’s approach is his balance. He doesn’t shy away from difficult conversations or echo popular opinions just to be agreeable. Instead, he invites listeners to explore the complex realities faced by Black professionals in business, bringing nuance and inviting differing viewpoints to the table. Whether you agree with Tony's views or not, you’ll find that he doesn’t aim to force anyone into agreement—instead, he opens doors to new perspectives.
For those who agree with Tony, the podcast serves as an opportunity to deepen your understanding through fresh viewpoints and deeper analysis. For skeptics or those undecided, it’s a safe place to challenge your thinking without judgment—an opportunity to broaden your horizons.
In a world that’s increasingly polarized, fostering empathy and understanding through small, consistent actions is more crucial than ever. That’s where 'A Black Executive Perspective' excels. It humanizes issues that are often reduced to statistics or news headlines. Tony invites listeners into personal, real, and impactful stories, making his podcast a must-listen for anyone in the corporate world, no matter where they stand on diversity and inclusion.
This approach aligns perfectly with the Fractal Impact philosophy we uphold at Mr Nice Weird 🫠: small changes in perception at an individual level can lead to broader, systemic shifts that transform workplaces and communities.
At Mr Nice Weird 🫠, we played a pivotal role in the journey of this podcast—from developing the brand identity and creating a marketing and distribution strategy, to assembling a talented team of partners like POV Agency to help bring Tony’s vision to life. Our objective was simple: create a brand and strategy that would resonate authentically and ensure Tony’s message reached as many people as possible.
We worked on building a multi-platform distribution strategy, ensuring the podcast was accessible on platforms like Spotify, Apple Podcasts, and YouTube, and effectively connecting with audiences across different channels. The recognition by the Signal Awards is a testament not only to Tony's dedication and impactful content but also to our focused effort to position these powerful messages where they could have the most impact.
So, if you’re considering whether 'A Black Executive Perspective' is for you: give it a listen. You might be surprised, challenged, or even changed. The podcast offers not only a deep dive into corporate America through the lens of diversity but also an opportunity for all of us to engage in meaningful self-reflection.
As marketers, leaders, and listeners, each time we open our minds to diverse perspectives, we create a ripple effect of positive change. At Mr Nice Weird 🫠, we are proud to be part of that journey—contributing to the Fractal Impact that drives transformation in today’s corporate culture.
Join Tony Tidbit’s mission and support the conversation that’s making waves: vote for 'A Black Executive Perspective' at the Signal Awards.
Together, we can continue to create positive change—one conversation, one action, one podcast at a time.